About Company

Paystack is a technology company powering growth for ambitious businesses in Africa. We make it easy for businesses of all sizes to accept secure payments from multiple local and global payment channels, and we provide them with a suite of tools to help them retain existing customers and acquire new ones. Our mission is to help build a new generation of innovative, high-growth businesses that can scale across the continent and beyond.

In 2020, we were acquired by Stripe, a global technology company building economic infrastructure for the internet. This partnership deepens our resources and accelerates our mission to help businesses in Africa become more profitable, more loved, and more efficient. We are a team of curious, kind, and customer-obsessed individuals who are passionate about solving complex problems with simple, elegant software.

Job Description

Are you a creative and data-driven digital marketer who wants to help power the growth of Africa’s most ambitious businesses? Paystack is hiring a Digital Marketing Specialist to join our world-class growth team in Lagos. This is a hands-on role for a skilled marketer who is passionate about creating compelling content, executing multi-channel campaigns, and delivering measurable results. This is a mid-level position, not an entry-level role.

As a key player in our mission, you will be responsible for acquiring and engaging new merchants, from solo entrepreneurs to large corporations, through smart, scalable digital marketing initiatives. You will own campaigns from ideation to execution and analysis, working across content, SEO, email, social, and paid channels. If you thrive in a fast-paced, innovative environment and want to make a real, tangible impact in the African tech ecosystem, we want to hear from you.

What You Will Do

• Develop and execute end-to-end digital marketing campaigns across various channels, including email marketing, social media, and paid advertising.
• Create, distribute, and optimize high-quality content (such as blog posts, case studies, and guides) that attracts and educates our target audience of businesses.
• Meticulously analyze campaign performance using tools like Google Analytics and internal dashboards, then use that data to optimize for growth.
• Manage our vibrant social media presence and actively engage with our community of developers, entrepreneurs, and merchants.

Why Join Us

• Join one of Africa’s leading and most respected fintech companies, now a core part of the global Stripe network.
• Work with a brilliant, kind, and passionate team on a mission to solve real, complex problems for African businesses.
• Enjoy a highly competitive salary, excellent benefits, and a company culture that deeply values autonomy, curiosity, and continuous learning.
• Make a tangible and meaningful impact on the growth of the African digital economy by empowering the next generation of entrepreneurs.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, LinkedIn, and Twitter to generate high-quality leads.
• Develop and execute our content marketing strategy, including blog writing, keyword research, on-page/off-page SEO, and creating valuable downloadable resources.
• Manage our email marketing channel, including crafting newsletters, building lead nurturing sequences, and creating product announcement campaigns.
• Oversee our organic social media channels (Twitter, LinkedIn, etc.), fostering community engagement, driving brand awareness, and managing our brand voice.
• Track, analyze, and report on key marketing metrics (e.g., website traffic, leads, conversion rates, CAC) and provide actionable insights for improvement.
• Collaborate closely with the design, engineering, and product teams to ensure a cohesive and compelling brand and user experience across all touchpoints.

Required Skills

• Excellent and versatile writing, editing, and storytelling skills are absolutely essential.
• Strong analytical and quantitative skills with the proven ability to interpret data and make data-driven marketing decisions.
• In-depth, practical knowledge of SEO/SEM, content marketing, email marketing, and social media marketing best practices.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• A creative and curious mindset combined with a highly organized, detail-oriented, and results-driven approach to work.

Preferred Qualifications

• A Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 3-5 years of direct, hands-on experience in a digital marketing role is required, preferably within a B2B or technology/SaaS company.
• A strong and verifiable portfolio of successful digital marketing campaigns and content you have personally created and managed.
• Proven, hands-on experience with key digital marketing tools (e.g., Google Analytics, SEO tools like Ahrefs/SEMrush, Email Marketing Platforms, Social Media Schedulers).

Perks & Benefits

• A highly competitive salary and performance-based bonuses.
• Comprehensive and top-tier private health insurance for you and your eligible dependents.
• A generous contributory pension scheme.
• A flexible, hybrid work environment that trusts you to manage your time.
• A brand new MacBook Pro, a paid data allowance, and all the tools you need to succeed.

Frequently Asked Questions

Is this an entry-level marketing role?

No, this is a mid-level Specialist position. We require a minimum of 3-5 years of direct, hands-on experience in a digital marketing role.

Is this job fully remote?

This is a hybrid role. We value in-person collaboration and offer the flexibility of a mixed schedule, combining work from our Lagos office with working from home.

What kind of company is Paystack?

Paystack is a leading African technology company that helps businesses of all sizes accept online and offline payments. We are a proud part of the global Stripe network.

Will I need to submit a portfolio to apply?

Yes, a portfolio showcasing your past digital marketing campaigns, content, and results is a key part of our evaluation process for this role.

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