Job Description

Automattic is hiring a Senior Influencer Marketing Manager to lead and evolve our influencer and creator strategy across all Automattic brands. This senior-level position combines strategic leadership, relationship-building, and campaign management in a fast-paced, creative, and global environment.

You will shape Automattic’s influencer partnerships, manage high-impact campaigns, and work alongside our PR & Social Team to tell brand stories that engage diverse audiences worldwide.

If you are passionate about storytelling, creator culture, and social-first brand building, and you thrive in a remote, collaborative environment, this is your opportunity to make a lasting impact at a company shaping the future of the web.

Key Responsibilities

• Lead Automattic’s global Influencer Marketing Program and manage outreach, partnerships, and strategy.
• Collaborate with PR & Social Teams to align influencer campaigns with Automattic’s brand storytelling.
• Design, manage, and optimize influencer campaigns to drive brand visibility, product adoption, and growth.
• Recruit, negotiate, and build long-term relationships with influencers across YouTube, Instagram, TikTok, LinkedIn, and more.
• Develop brand-specific creative briefs and campaign strategies for Automattic’s portfolio of businesses.
• Manage contracts, timelines, approvals, payments, and reporting for all influencer activities.
• Track and analyze KPIs, including engagement, conversions, and cost-per-acquisition (CPA).
• Represent Automattic at WordCamps, industry events, and creator meetups to strengthen community relationships.

Desired Skills

• Strong expertise in influencer marketing, social media trends, and creator partnerships.
• Proven track record of designing and executing global influencer campaigns.
• Excellent relationship management, negotiation, and communication skills.
• Ability to spot trends, tell stories creatively, and adapt strategies across platforms.
• Experience managing contracts, budgets, and performance metrics.
• Self-driven, assertive, and comfortable working fully remotely.

Preferred Qualification

• 5+ years of experience in influencer marketing, creator management, or social strategy.
• Prior experience managing campaigns for consumer, tech, or lifestyle brands.
• Strong knowledge of emerging platforms and social-first brand building.
• Bachelor’s degree in Marketing, Communications, or related field (preferred but not required).

Benefits

• Competitive global salary range: $100,000 – $180,000 USD.
• Pay in local currency, regardless of where you live.
• Fully remote work across any country.
• Open vacation policy and flexible working hours.
• Full benefits (varies by country) – see Automattic’s Benefits Page.
• Opportunity to work on some of the most influential products on the web.

How to Apply

Apply online via Automattic’s careers page.