About Company

Nigerian Breweries Plc is Nigeria’s pioneer and largest brewing company, with a rich and proud history dating back to 1946. As a proud member of the global HEINEKEN group, we are the home of iconic Nigerian brands like STAR Lager, Gulder, and Maltina, as well as international premium brands such as Heineken® and Tiger. Our commitment to brewing high-quality products has made us a market leader and a household name across the nation.

Our success is built on a foundation of strong values, a commitment to our communities, and the passion of our people. With breweries, sales offices, and distribution networks spanning the entire country, including our major Ama Brewery near Enugu, we are deeply invested in the growth of Nigeria and its economy. We offer a dynamic and challenging work environment where talented professionals can build a truly rewarding and impactful career.

Job Description

Are you a seasoned and results-driven sales leader ready to drive the growth of Nigeria’s most iconic beverage brands? Nigerian Breweries Plc is seeking a high-performing and strategic Regional Sales Manager to lead our dynamic team and operations based in Enugu, covering the entire Southeast Region. This is a senior leadership role responsible for developing and executing robust sales strategies, inspiring a team of sales executives, and achieving ambitious volume, revenue, and market share targets.

The ideal candidate is a strategic thinker with a deep understanding of the FMCG landscape in Eastern Nigeria and a proven track record of leading sales teams to success. You will be the driving force behind our regional growth, managing key distributor relationships and ensuring our brands continue to win in the marketplace. This is a challenging and highly rewarding opportunity for an experienced sales professional to make a significant impact within a world-class organization.

What You Will Do

• Lead, coach, and manage a high-performing team of Sales Executives to achieve and exceed all regional sales targets.
• Develop and execute strategic annual sales plans to drive volume, increase market share, and grow revenue across our brand portfolio.
• Build and maintain strong, collaborative relationships with our key distributors and major trade partners across the Southeast region.
• Meticulously analyze sales data, market trends, and competitor activities to identify key business opportunities and inform strategy.

Why Join Us

• Assume a key leadership position in one of Nigeria’s most prestigious, stable, and successful blue-chip companies.
• Take ownership of a portfolio of iconic, market-leading brands that are recognized and loved by millions of consumers.
• Benefit from a highly competitive executive compensation package, including a fully maintained company car and significant performance-based bonuses.
• Join a global HEINEKEN company that offers unparalleled opportunities for both local and international career development and advancement.

NOTE: This job post was originally published on Ombek.com. To apply for this job or for more details, please visit the original post at “Ombek.com“

Key Responsibilities

• Develop and implement the annual sales and distribution plan for the Enugu region, setting clear objectives and KPIs for the sales team.
• Recruit, train, mentor, and conduct performance management for the regional sales team to build and sustain a high-performing culture.
• Oversee the management of key distributor accounts, ensuring optimal stock levels, efficient order processing, and strong, profitable partnerships.
• Drive the flawless execution of all national and regional trade marketing initiatives and promotional activities within the territory.
• Conduct regular market visits with your team to gather market intelligence, monitor competitor activities, and identify new growth opportunities.
• Prepare and present regular, insightful sales performance reports, forecasts, and strategic recommendations to senior management.

Required Skills

• Proven and inspiring leadership and team management skills with the ability to coach, motivate, and develop a sales force.
• Strong strategic thinking capabilities and a high level of commercial and business acumen.
• Excellent negotiation, influencing, and relationship management skills, particularly with key distributors.
• A deep, practical understanding of FMCG distribution channels and route-to-market strategies in the Nigerian context.
• Strong analytical skills with the ability to accurately interpret sales data and market insights to make informed decisions.

Preferred Qualifications

• A Bachelor's Degree in Business Administration, Marketing, Economics, or a related field with a minimum of a Second Class Lower Division (2:2).
• A minimum of 5-8 years of progressive commercial sales experience in a leading FMCG company is essential.
• At least 2-3 years of proven experience in a team leadership or sales supervisory/management role.
• A valid driver's license and an extensive, in-depth knowledge of the commercial landscape and distribution channels of Southeastern Nigeria.

Perks & Benefits

• A highly competitive executive base salary plus significant performance-based annual bonuses.
• A fully maintained company vehicle, complete with a fuel allowance.
• Comprehensive medical coverage (HMO) for you and your eligible family members.
• A robust contributory pension scheme in full compliance with Nigerian law.
• A generous leave allowance and other perquisites associated with a management role.

Frequently Asked Questions

Is this an entry-level sales position?

No, this is a senior sales management position. It requires a minimum of 5-8 years of relevant experience in the FMCG sector, including proven leadership experience.

What geographical region does this role cover?

While the position is based in our Enugu office, you will be responsible for managing sales operations and leading the team across the entire Southeast region of Nigeria.

Is a company car provided as part of the package?

Yes, a fully maintained company vehicle is a standard and included part of the compensation package for this management role.

What brands will I be responsible for?

You will lead the sales team responsible for our entire market-leading portfolio, which includes iconic brands like STAR Lager, Gulder, Heineken®, Maltina, and many others.

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